Serbia Does Fruit

Export platform promoting Serbian fruit producers, sharing top fruit industry information, and building ties with international buyers

Serbia is blessed with a diversity of natural tasting fruit, growing in a sunny climate and unspoilt soil.The country grows approximately 1.5 million tonnes of fruit yearly onsome 190,000 hectares of plantations. With expanding investments in high-tech orchards and logistics infrastructure, Serbia’s modernised fruit sector is on the rise. Large-scale production and the leading role played by the fruit industry in Serbia’s economy mean that integration with EU and global markets is the logical next step.

Promotional and export platform, Serbia does Fruit is designed to help the Serbian fruit industry raise its profile internationally through branding, marketing, and promotional activities. It is made with the support of the USAID Competitive Economy Project which recognized the importance of industry consolidation and branding and marketing at the international level.

All Serbian fruit producers and exporters participating in Serbia Does Fruit are certified. Apart from being able to showcase their produce, growers can use the members’ area to learn about new export opportunities, maximum residual levels of pesticides allowed in each target market, global news reports, market analyses, list of plant protection products that can be used on fruit, international buyers’ quality, and much else besides.

Serbia Does Fruit also allows international buyers to explore and discover Serbia’s best fruit growers and exporters and find reliable, long term partners – all in one place. It can also facilitate B2B meetings, product inquiries, and quality checks.



Tons of harvest



Hectares of orchard



Storage capacity t



NO of producers

Our Timeline

June 2018

Serbian apple producers first come together under Serbia Does Fruit brand

Eight Serbian companies, mainly large-scale apple producers, exhibited under the umbrella brand Serbia Does Fruit at the London Produce Show & Conference, from 6 to 8 June 2018. Serbian apple producers celebrated FRESH at the London Produce Show for the first time!

November 2018

Serbia Does Fruit at Fruitnet Forum South-East Europe

On 21 and 22 November, at Belgrade’sHyatt Hotel, 15 Serbian apple and berry producers showcased their produce at Fruitnet Forum South East Europe under the umbrella brand Serbia Does Fruit, thanks to support from the USAID Competitive Economy Project, and created contacts with new reputable international buyers.

February 2019

First joint show by Serbian fruit producers

Serbian fruit producers exhibited jointly at Serbia’s national stand at the international fair Fruit Logistica 2019 in Berlin. Appearance at this important international trade fair allowed all participants to present their products to buyers from new export markets and strengthen existing European business contacts.

February 2020

Largest appearance of Serbian fruit producers Under Serbia Does Fruit brand at Fruit Logistica 2020

The USAID Competitive Economy Project partnered with the Serbian Chamber of Commerce and Industry and the Serbia Development Agency to take 13 Serbian fruit growers to Fruit Logistica 2020, which was held from 5 to 7 February 2020.