Serbian fruit producers participate in London Produce Show
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From 6 to 8 June, eight Serbian fruit growers, mainly apple producers, participated in the London Produce Show and Conference, the international fair for fresh fruit and vegetables, under the umbrella brand Serbia Does Fruit. The UK is recognised as one of the most promising markets for Serbian fruit exporters. The participation of Serbian producers was made possible with support from USAID in collaboration with Agrobrand, a specialized marketing agency that helped prepare companies for the fair.
The London Produce Show is the UK’s leading business-oriented fresh fruit and vegetables fair. By helping companies participate, we raised awareness about Serbia’s apple production and the quality of its produce. Serbia is one of South-East Europe’s largest apple producers, and the growers that exhibited at the fair account for more than one-third of Serbia’s total apple production. We believe now is the right time to build business links with the UK. During the fair, numerous contacts with British buyers were established and new opportunities for cooperation emerged.